Today on RBDR:

1) There is a “dark side” to Fitbit, according to women who religiously wear it.

2) The conclusions of a survey expert in consumer perceptions about advertising is contested by Donald Trump’s lawyers in one of the Trump University lawsuits.

RBDR is sponsored by Decision Analyst, which is integrating analytics into its portfolio of research and consulting services. You are invited to read Decision Analyst’s article titled “Comparing Segmentation Approaches,” authors by Elizabeth Horn and Wei Huang. Read it by clicking here.

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