Things Research Can Be Thankful for: Donald Trump? | RBDR

December 14, 2017. Today on RBDR:

RBDR host Bob Lederer continues his observations about things for research to be most thankful for. Today, on the final RBDR video of 2017, we name the last thing the industry should be thankful for: President of the United States Donald J. Trump.

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“Make Research Great Again” (What the heck, it worked for Donald Trump) | RBDR

December 15, 2016. Today on RBDR:

In the spirit of President-elect Donald Trump, Bob Lederer is joined by Luck Collective’s Kristin Luck, DCG’s Dennis Gonier and KL Communications’ Kevin Lonnie for suggestions how to implement changes that “Make Research Great Again.”

Programming Note: This is the final RBDR of 2016. We’ll return with a brand new edition on Tuesday, January 3, 2017. Happy Holidays!

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website here.

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Was the Clinton Campaign Doomed by a Misfiring Algorithm? | RBDR

December 13, 2016. Today on RBDR:

1) Did a prized, proprietary algorithm doom the Clinton presidential campaign by misdirecting travel, time and monies?

2) “Looking Further With Ford 2017” delivers at least two new consumer trends that can change research.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website here.

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Pollsters Explain Election 2016 Inaccuracy | RBDR

November 14th, 2016. Today on RBDR:

A litany of many of the best pollsters state their leading reasons for the polling industry’s inaccurate predictions for the U.S. presidential election.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies.

Visit their website for more information.

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Market Research a Top Innovation Area | RBDR

Monday November 7th, 2016. Today on RBDR:

1) Marketing and Market Research, grouped together, are perceived as one of the leading business categories that are ripe for innovation.
2) An update on what Donald Trump owes his pollster, Tony Fabrizio, shows he actually owes more than the $767,000 previously reported.

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