Bob Lederer RBDR

3 presidential poll methods detailed. Employers may want workers to wear Fitbit. (RBDR 10.26.2016)

Today on RBDR:

1) Three very different polling techniques being used in this year’s presidential campaign are explained.

2) Plus, research has been excited by the prospect of collecting unique, valuable information, but a new study says an ROI from employee use of Fitbit has been calculated. That could induce employers to push employees to use this wearable.

RBDR is sponsored this week by 20/20 Research, helping you do better research.

20/20 Research provides the most comprehensive array of research services and technology, supporting at three facilities everything from face-to-face research to digital chats, online discussions and streaming interviews through innovative technology platforms. Plus, it is backed by some of the best, most experienced support in the research field.

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Bob Lederer RBDR

The ‘dark side’ of Fitbit. Survey expert challenged by Donald Trump. (RBDR 09.08.2016)

Today on RBDR:

1) There is a “dark side” to Fitbit, according to women who religiously wear it.

2) The conclusions of a survey expert in consumer perceptions about advertising is contested by Donald Trump’s lawyers in one of the Trump University lawsuits.

RBDR is sponsored by Decision Analyst, which is integrating analytics into its portfolio of research and consulting services. You are invited to read Decision Analyst’s article titled “Comparing Segmentation Approaches,” authors by Elizabeth Horn and Wei Huang. Read it by clicking here.

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Bob Lederer RBDR

Fitbit impacts women’s lifestyles. Resolve ‘Sales, Mktg conflict w/metrics? (RBDR 09.07.2016)

Today on RBDR:

1) A study of Fitbit-wearing women reveals that these wearable fitness trackers are becoming ingrained in the lives of a huge percentage of those users.

2) Sales versus Marketing is an age-old corporate issue, however a new study provides important understanding on what pits the two groups against each other. A couple of the problems are all about metrics.

RBDR is sponsored by Decision Analyst, which is integrating analytics into its portfolio of research and consulting services.

You are invited to read Decision Analyst’s article titled “Comparing Segmentation Approaches,” authors by Elizabeth Horn and Wei Huang. You can read it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Fitbit target of class action. DA Professionals more skilled/satisfied than peers. (RBDR 06.01.2016)

Today on RBDR:

1) A class action suit has been filed against Fitbit, alleging that its heartbeat readings of users are off, on average, by 20 beats.

2) A study by AnalyticsWeek and Business Over Broadway finds that decision analyst professionals working in Marketing & Sales, R&D and IT are more skilled and more satisfied with the outcome of their assignments than their peers in other corporate functions.

RBDR is sponsored by RFL Communications, which will publish the second annual “Global Top 50 Research Organizations” in June, a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.

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Bob Lederer RBDR

FitBit dominates wearables. Online adv killing TV. Data as impt as product. (RBDR 9.11.2015)

Today on RBDR:

1) FitBit explains why it is dominating the wearables market so far, easily surpassing smart watches (even those from Apple).

2) A media research analyst projects the 12% annual growth rate for online advertising through 2020 is going to slowly kill TV.

3) Companies admit in a Capgemini & EMC study that they fear so much that the changing data landscape could leave their organization at a competitive disadvantage that they are taking extraordinary measures that break corporate data norms.

THERE WILL BE NO RBDR ON MONDAY, 9/14 OR TUESDAY, 9/15. JOIN US AGAIN WEDNESDAY 9/16.

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