Bob Lederer RBDR

Jawbone sues Fitbit over MR. Biz internships need MR savvy. MR “ambulance chasers.” (RBDR 6.1.2015)

Today on RBDR: 1) Jawbone sues Fitbit, Inc. for new employees’ alleged sharing of proprietary secrets, including market research. 2) A key to landing a Summer business internship is said to be students’ “market research savvy.” 3) Stunning revelation from Precision Opinion’s Jim Medick that improper use by researchers of mobile research phone numbers can lead to legal penalties of $500.00 per call.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

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Bob Lederer RFL Communications, Inc.

Patient Identity theft, Fitbit, Apple Watch disgust, Hospital mistakes public (PRVR 9/15 – 19/2014)

Pharma Research VIDEO Report is sponsored by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.

Toluna Healthcare Practice is recommending everyone read this Kaiser Family Foundation release for its emphasis on the growing importance of patients in industry research:

http://kff.org/health-costs/report/2014-employer-health-benefits-survey/

This week on PRVR: 1) The Boston Globe warns about the seriousness and dangers from stolen patient records. 2) Dick Vanderveer’s September 11 blog mentions FitBit’s legal right to sell data the device collects. 3) Federal regulators have decided to reverse course and begin making public records of eight hospital patient mistakes. 4) The Apple Watch introduction paid scant attention to healthcare. 5) India’s poor patent laws with Rx drugs are severely limiting the number of new drugs being made available there. 6) Big Data has brought at least four important benefits for healthcare.

Bob Lederer RFL Communications, Inc.

MDs push mobile clinical apps; clinical apps to explode; Chris Bogan on Payer MR (PRVR–7/07/14)

This week on Pharma Research VIDEO Report: 1) Physicians have taken the next step with mobile health care devices, employing wearable tech to attempt to track patient progress and motivate activity. 2) Lux Research predicts a spike in clinical monitoring apps in the next 10 years that will make current personal mobile health care apps secondary in importance. 3) Best Practices LLC President & CEO Chris Bogan discusses his report, “Increasing Market Access Through Innovative Payer Market Research,” with a close look at why this research has become all consuming for pharmaceutical companies.