Bob Lederer RFL Communications, Inc.

Pew Takes Bold Steps To Fix Election Polling / RBDR

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April 15, 2021

Today on RBDR: Pew Research Center Director of Survey Research Courtney Kennedy and Senior Survey Advisor Scott Keeter announce dramatic adjustments in their election polling to deal with 2020 errors. (Link to story: https://www.pewresearch.org/fact-tank/2021/04/08/qa-after-misses-in-2016-and-2020-does-polling-need-to-be-fixed-again-what-our-survey-experts-say/)

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Bob Lederer RFL Communications, Inc.

The Trump Brand’s Long & Winding Road / RBDR

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January 20, 2021

Today on RBDR: What’s the state of the Donald Trump “brand” as he leaves the White House? Brand equity’s top researcher, Brand Keys’ President Robert Passikoff, began tracking Trump’s human brand before most others gave it a thought. He shares the evolution of the Trump brand in a conversation with RBDR.

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Bob Lederer RFL Communications, Inc.

Politicians’ Effective Tweets Should Avoid “Issues” / RBDR

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December 11, 2019

Today on RBDR: A study of tweets from 2016 GOP presidential hopefuls concludes that messaging focused on strategy and issues may indeed make sense in traditional media, BUT not at all when using Twitter.

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Bob Lederer RFL Communications, Inc.

MR Agencies To Reveal What Pollsters Did Not In 2016 | RBDR

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March 20, 2019

Today on RBDR: Donald Trump’s 2016 victory came from swing voters in rural areas of normally Democratic Midwest states. Pollsters had not polled there. Two research organizations, Engagious and Focus Pointe Group, will conduct focus groups in those rural areas through the 2020 election. (Links to first focus group: https://www.axios.com/2020-presidential-election-wisconsin-swing-voters-4fba07f1-8455-48d2-8a4f-d457d9bcf524.html; https://engagious.com/swingvoters/)

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Bob Lederer RBDR

Update on Cambridge Analytica’s Data Theft | RBDR

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March 22, 2018. Today on RBDR:

News emerging out of the Cambridge Analytica story shows the extent to which Facebook’s data was compromised and what it might end up costing the social media company.

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