Bob Lederer RFL Communications, Inc.

Better Unilever Advertising From “Unstereotyping” / RBDR

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June 20, 2019

Today on RBDR: Unilever’s “unstereotyping” initiative is focused on removal of bias and elimination of harmful and diminishing advertising portrayals based on gender, background, age or orientation. Unilever is anxious to share its findings to improve across-the-board industry marketing and advertising.

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Bob Lederer RBDR

The ‘dark side’ of Fitbit. Survey expert challenged by Donald Trump. (RBDR 09.08.2016)

Today on RBDR:

1) There is a “dark side” to Fitbit, according to women who religiously wear it.

2) The conclusions of a survey expert in consumer perceptions about advertising is contested by Donald Trump’s lawyers in one of the Trump University lawsuits.

RBDR is sponsored by Decision Analyst, which is integrating analytics into its portfolio of research and consulting services. You are invited to read Decision Analyst’s article titled “Comparing Segmentation Approaches,” authors by Elizabeth Horn and Wei Huang. Read it by clicking here.

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Bob Lederer RBDR

Fitbit impacts women’s lifestyles. Resolve ‘Sales, Mktg conflict w/metrics? (RBDR 09.07.2016)

Today on RBDR:

1) A study of Fitbit-wearing women reveals that these wearable fitness trackers are becoming ingrained in the lives of a huge percentage of those users.

2) Sales versus Marketing is an age-old corporate issue, however a new study provides important understanding on what pits the two groups against each other. A couple of the problems are all about metrics.

RBDR is sponsored by Decision Analyst, which is integrating analytics into its portfolio of research and consulting services.

You are invited to read Decision Analyst’s article titled “Comparing Segmentation Approaches,” authors by Elizabeth Horn and Wei Huang. You can read it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.