Coca-Cola’s added data points; Will MRers assert & help CMOs? (RBDR 8/11/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Coca-Cola’s domestic sales drops in recent years has caused the company to look for new data feedback points. 2) Market research has the singular opportunity to assist CMOs in many of their most vital information needs. Now, will the profession make a concerted effort to do that?

Comments

  1. It’s interesting that Coca Cola is seeing increased sales from vending machines that offer multiple choices including choices not available over the counter. Aren’t vending sales the lowest margin for companies like Coca Cola?

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