China media: Big Data jacks up programmatic buying (RBDR–6/10/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Tremor Video’s MRC accreditation for VideoHub video video advertising metrics has been “continued.” 2) China’s NDP Media claims that Big Data injection into programmatic buying makes advertising choices faster and better. 3) Field Agent CEO Rick West explains to RBDR why the research industry’s fast-paced mobile research initiatives make sense.

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