Bob Lederer RBDR

Predictive analytics on B2B. Facebook political targeting. Super Bowl analysis. (RBDR 02.01.2016)

Today on RBDR:

1) What we now know about the impact of predictive analytics with B2B companies.

2) Facebook jumps into targeting of its members as a collaborator with political candidates.

3) Field Agent introduces a novel research analysis of different aspects of Super Bowl viewers.

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Bob Lederer RFL Communications, Inc.

China media: Big Data jacks up programmatic buying (RBDR–6/10/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Tremor Video’s MRC accreditation for VideoHub video video advertising metrics has been “continued.” 2) China’s NDP Media claims that Big Data injection into programmatic buying makes advertising choices faster and better. 3) Field Agent CEO Rick West explains to RBDR why the research industry’s fast-paced mobile research initiatives make sense.