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April 1, 2022

Today on RBDR: Study after study shows Big Data is overwhelming brands and marketers because the employees they depend on to corral and make sense of that data are ill-equipped skill-wise to complete that responsibility.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

One thought on “Big Data Becomes Invaluable With Storytelling Skills / RBDR”

  1. I think the problems Mr. Feller cites are caused by a backwards approach to data. Data has little value – it’s the use of data that might have value (if analyzed correctly). Companies that collect huge amounts of data and then hope for somebody/something to find nuggets deserve the high costs and low returns they seem to get. Using data to answer a question is a great use. Waiting for answers to magically appear through black box AI is not.

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