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July 20, 2020
Today on RBDR: Converseon founder & CEO Rob Key says consumers are demanding that brands become proactively involved in solving great societal issues. The Converseon “Brand Purpose Favorability Index” is measuring the consumer standing of each brand.
Email RKey@Converseon.com to add your brand to the Index. And read this white paper: https://www.brandpurpose.converseon.com/brand-purpose-guide
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