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July 21, 2020

Today on RBDR: KL Communications founder and CEO Kevin Lonnie paints a must-see Big Picture of where the research industry and its companies are at this stage of what seems to be the interminable Coronavirus crisis.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

One thought on “Big Frightening Picture: Covid Damage To Research So Far / RBDR”

  1. Great advice Kevin. Flexibility on research services is key and listening to clients and former clients to figure out what they currently need. In addition reading the newspapers and online sources like Bob’s regularly can provide ideas to approach the market with new research topics and ideas to stir up business. I should finish by saying i have been retired for five years after a 50 year career in MR. I don’t envy any of you trying to navigate and build your businesses today between pandemics, political unrest, and the lack of a good return on investment. Hang in there and be resilient, trust your instincts, and be tough. Everything is in flux.

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