Bob Lederer RFL Communications, Inc.

“Rank-Choice Voting” Also Makes Sense In MR / RBDR

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July 15, 2021

Today on RBDR: New York City’s first “Rank Choice Voting” Mayoral Primary last month brought to mind the use of an analogous idea that can be used in consumer research. KL Communications’ EVP-Innovation Services Lisa Fuchs explains.

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Bob Lederer RFL Communications, Inc.

Big Frightening Picture: Covid Damage To Research So Far / RBDR

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July 21, 2020

Today on RBDR: KL Communications founder and CEO Kevin Lonnie paints a must-see Big Picture of where the research industry and its companies are at this stage of what seems to be the interminable Coronavirus crisis.

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Bob Lederer RFL Communications, Inc.

Guest Kevin Lonnie Interviews Bob Lederer / RBDR

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June 16, 2020

Today on RBDR: RBDR Producer Bob Lederer welcomes a guest moderator for “Market Research In The Covid-19 Era,” Episode #41. Please welcome KL Communications’ CEO Kevin Lonnie, who interviews Bob Lederer about what he has learned from the 40 episodes in this series.

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Bob Lederer RFL Communications, Inc.

MR Starts to Cope With Coronavirus Crisis / RBDR

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March 16, 2020

Today on RBDR: The market research industry was conspicuously quiet about how to deal with the Coronavirus until a blog published by KL Communications on Wednesday March 11. It reached out to research users, suggesting a handful of research options during the very earliest days of the worldwide crisis. We spoke with KL’s Kevin Lonnie about this.

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Bob Lederer RBDR

“Make Research Great Again” (What the heck, it worked for Donald Trump) | RBDR

December 15, 2016. Today on RBDR:

In the spirit of President-elect Donald Trump, Bob Lederer is joined by Luck Collective’s Kristin Luck, DCG’s Dennis Gonier and KL Communications’ Kevin Lonnie for suggestions how to implement changes that “Make Research Great Again.”

Programming Note: This is the final RBDR of 2016. We’ll return with a brand new edition on Tuesday, January 3, 2017. Happy Holidays!

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website here.

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