In return for the information, insights and knowledge you gain from RBDR every Monday – Thursday, we encourage you to visit Patreon.com/RBDR. Your contribution also earns you exclusive RBDR benefits! Click here for more information.
———————————————————————-
February 12, 2019.

Today on RBDR: It is time for the research industry to recognize that the concept of “Insights” needs to be replaced as the vital, collective wisdom of research. Unilever VP Vijay Raj blogged that suggestion last week and proposed replacing it with “Outsights.” (Link to blog: http://musingsofamarketresearcher.blogspot.com/)

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

2 thoughts on “Unilever VP: It’s Time To Replace “Insights” with “Outsight” / RBDR

  1. This article by the author is a lot of “Sound and Fury” signifying nothing. Whether calling it insights or outsights the bottom line is the same. Find things in the data that the client can use to take action and improve, change and grow the product or service. In short, “A Rose by any other name would smell as sweet”…

    1. Nick, did you feel the same way about “Market Research Departments” being renamed “Consumer Insights” or “Consumer & Market Insights Departments”? How about discontinuing reference to survey takers as “Respondents” and shifting to “Research Partners”?

We want to hear from you

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.