Bob Lederer RFL Communications, Inc.

Covid Will Help SM End Reliance On MR / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

————————————————————-

August 26, 2020

Today on RBDR: Over a decade ago, Procter and Gamble’s Head of insights, Kim Dedeker, spoke publicly about social media research evolving so quickly that it could do away with the need for traditional research. Salt and Pepper Consulting Chief Strategist and founder Abhik Choudhury foresees social media actually replacing traditional research in the post-Coronavirus period.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

Coronavirus A Unifier For Data/Analytics And MR / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

==============================================================

May 11, 2020

Today on RBDR: Speaking entirely for himself, Johnson & Johnson Vision Head of Insights and Analytics Pavi Gupta suggests a remarkable shift has taken place inside his department since the onset of the Coronavirus. He hopes for permanence – and that other client MR departments will follow a similar course.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

Client MR Function’s Contributions: More Ammunition / RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
March 21, 2019

Today on RBDR: The blog “How Insights Professionals Contribute to Revenue Growth,” by FlexMR North America Client Development Manager Heather Wendlandt, adds case history fuel to market research and insights arguments that its client functions are a powerful, positive influence inside businesses.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Unilever VP: It’s Time To Replace “Insights” with “Outsight” / RBDR

In return for the information, insights and knowledge you gain from RBDR every Monday – Thursday, we encourage you to visit Patreon.com/RBDR. Your contribution also earns you exclusive RBDR benefits! Click here for more information.
———————————————————————-
February 12, 2019.

Today on RBDR: It is time for the research industry to recognize that the concept of “Insights” needs to be replaced as the vital, collective wisdom of research. Unilever VP Vijay Raj blogged that suggestion last week and proposed replacing it with “Outsights.” (Link to blog: http://musingsofamarketresearcher.blogspot.com/)

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

7 Hidden Habits of New Insights Professionals | RBDR

October 25, 2017. Today on RBDR:

The head of research at 1-800-CONTACTS, Neil Wieloch, blogs about “The Seven Hidden Habits of the New Insights Professional” on Forbes.com.

Find the article by clicking here.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.