September 20, 2017. Today on RBDR:

1) Influencer marketing needs concentration on return on investment, not vanity metrics.

2) Viewability is a classic online advertising metric, but one that means much less than user engagement.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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