Bob Lederer RBDR

Why Spend on Micro-Influencers without ROI? | RBDR

September 20, 2017. Today on RBDR:

1) Influencer marketing needs concentration on return on investment, not vanity metrics.

2) Viewability is a classic online advertising metric, but one that means much less than user engagement.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Online Shoppers Say Feedback Goes Unanswered | RBDR

June 14, 2017. Today on RBDR:

1) Qualtrics’ study says online shoppers believe their feedback doesn’t reach anyone who can bring about change.

2) A report from BellingCat.com explains who Russia attempted to influence the Dutch and French elections through phony polling. Find this original story by clicking here.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

For details on how RFL Video Testimonials can help, please click here.

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Bob Lederer RBDR

Google Argument for Tracking: Advertisers Need It | RBDR

June 13, 2017. Today on RBDR:

1) Google wins acclaim for adding an ad blocker in its new browser, but is criticized for continued user tracking.
2) Facebook presents research proof that TV users in significant percentages (and numbers) turn their attention to Facebook whenever a commercial appears on a TV program.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

For details on how RFL Video Testimonials can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Fulgoni discusses online ad fraud. NY Yankees research betrays “rebuilding” desire. (RBDR 08.22.2016)

Today on RBDR:

1) Online advertising fraud receives focused treatment from comScore CEO Gian Fulgoni in the June 2016 Journal of Advertising Research.

2) The “research” the New York Yankees relied on to trade some of their most valued players and admit to their fans that they are in rebuilding mode.

RBDR is sponsored by RFL Communications, which has published the second annual “Global Top 50 Research Organizations,” a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.

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Bob Lederer RBDR

Ins and outs of Facebook ad-blocking. New “R” extension eases Watson analytic use. (RBDR 08.16.2016)

Today on RBDR:

1) Facebook’s announced intent to block ad-blocking technology raises several issues: how it is accomplishing that, what other websites can do the same and consumer reactions.

2) IBM Watson analytic capabilities are opened up to many more data scientists thanks to development of a new open-source “R” extension.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling VP – Global Data Management Jackie Lorch has composed a White Paper. “B2B Sample Tradeoffs and the Power of a Multi-Mode Approach” explains for the under-experienced or novice Business2Business survey preparers how to execute it properly and well.

The link to this White Paper: http://www.surveysampling.com/b2b-sample-tradeoffs-and-the-power-of-a-multi-mode-approach/

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