Mobile eCommerce Gets Needed Research Boost /RBDR

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November 19, 2020

Today on RBDR: FastFocus CEO Bill Bloom explains what his business is doing to help brands take advantage of a fast-moving trend that has caught some marketers flat-footed: the explosive growth of eCommerce.

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Emerging New Role for Client Market Researchers? | RBDR

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November 5, 2018. Today on RBDR:

Bill Harvey shares what he has recently heard from client market researcher friends who gave been reassigned to interesting new job responsibilities.

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Why Spend on Micro-Influencers without ROI? | RBDR

September 20, 2017. Today on RBDR:

1) Influencer marketing needs concentration on return on investment, not vanity metrics.

2) Viewability is a classic online advertising metric, but one that means much less than user engagement.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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The Explosive Cost Increase of Primetime TV Advertising | RBDR

November 30th, 2016. Today on RBDR:

1) What happened to the cost of prime-time TV advertising in the past four years? TubeMogul reveals how much more expensive it has become during that time.

2) An Israeli startup may be something of a Holy Grail for online shoppers who tend to leave an e-shop to find reliable and relevant product reviews on social media – and thereby become disconnected from their buying intention.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

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2015 salaries for MRx pros. New IoT definition. Former MRweb reporter passes. (RBDR 01.20.2016)

Today on RBDR:

1) Burtch Works Executive Recruiting releases its 2015 salary report for market researchers, including a review of trends in the client- and supplier-side research marketplace. Find the study and read it for yourself here.

2) YouEye Marketing Director Elina Lipkin provides a different definition for the Internet of Things (IoT).

3) MRWeb announces the passing of of a familiar research industry reporter, Michael Kenyon, its U.S. Director of Operations from 2003 – 2008.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

Visit RFLOnline.com and click on the picture of the Toolbox on our home page.

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