Bob Lederer RFL Communications, Inc.

Gartner Marketing Predictions Foresee More Of Same / RBDR

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entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per
month). Visit Patreon.com/RBDR.

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January 5, 2022

Today on RBDR: Gartner is out with marketing predictions for just over the horizon (2023 – 2026), touching upon consumer opt-outs for their privacy,television advertising allocation shifts and other digital areas of note.

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Bob Lederer RFL Communications, Inc.

Mobile eCommerce Gets Needed Research Boost /RBDR

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November 19, 2020

Today on RBDR: FastFocus CEO Bill Bloom explains what his business is doing to help brands take advantage of a fast-moving trend that has caught some marketers flat-footed: the explosive growth of eCommerce.

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Bob Lederer RBDR

Emerging New Role for Client Market Researchers? | RBDR

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November 5, 2018. Today on RBDR:

Bill Harvey shares what he has recently heard from client market researcher friends who gave been reassigned to interesting new job responsibilities.

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Bob Lederer RBDR

Why Spend on Micro-Influencers without ROI? | RBDR

September 20, 2017. Today on RBDR:

1) Influencer marketing needs concentration on return on investment, not vanity metrics.

2) Viewability is a classic online advertising metric, but one that means much less than user engagement.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

The Explosive Cost Increase of Primetime TV Advertising | RBDR

November 30th, 2016. Today on RBDR:

1) What happened to the cost of prime-time TV advertising in the past four years? TubeMogul reveals how much more expensive it has become during that time.

2) An Israeli startup may be something of a Holy Grail for online shoppers who tend to leave an e-shop to find reliable and relevant product reviews on social media – and thereby become disconnected from their buying intention.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

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