Artificial Intelligence Working Its Charms Through Unilever/ RBDR

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April 29, 2019

Today on RBDR: At Unilever, AI (Artificial Intelligence) has been paying brand dividends for two years – and for the insights department it’s a foremost trend whose presence is spreading over time under the guidance of EVP of CMI Stan Sthanunathan.

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Artificial Intelligence Working Its Charms Through Unilever/ RBDR

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April 18, 2019

Today on RBDR: For some consumer packaged goods companies, AI (artificial intelligence) is a fascination. At Unilever, it’s been paying brand dividends for two years – and for the insights department it’s a foremost trend whose presence is spreading over time.

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Influencer Marketing Woes Are Multiplying / RBDR

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January 8, 2019

Today on RBDR: Last month, RBDR reported some of the problems that Influencer Marketing has begun to face. Today, eConsultancy’s Patricio Robles offers additional issues that raise new questions about Influencer Marketing.

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Kantar Media High-Impact Research Predictions

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December 10, 2018.

Today on RBDR: Kantar Media’s vast global network of media research executive experts present their predictions for 2019.

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Influencer Marketing Effectiveness Is Waning / RBDR

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December 6, 2018.

Today on RBDR: Influencer marketing, a marketing element for nearly three-quarters of companies with formal marketing plans, is showing signs of being less effective from overuse.

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