Why Spend on Micro-Influencers without ROI? | RBDR

September 20, 2017. Today on RBDR:

1) Influencer marketing needs concentration on return on investment, not vanity metrics.

2) Viewability is a classic online advertising metric, but one that means much less than user engagement.

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2 court cases narrow TCPA violations. FTC cites WB for paying “influencers.” (RBDR 07.18.2016)

Today on RBDR:

1) A U.S. Supreme Court case and ruling in the U.S. Federal District Court in Western Pennsylvania are reshaping the definition of what is required for a TCPA violation.

2) The FTC puts Warner Bros. on the carpet for its social media influencer campaign that fails to clearly disclose that these influencers were compensated for their report.

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