Today on RBDR: 1) Mondelez partakes in two dramatic new marketing initiatives. 2) Google Trends becomes a “real-time” data provider, with more granularity. 3) WPP Chairman Sir Martin Sorrell shares his media buyers’ concerns with the current state of media measurement capabilities, both online and offline.
RBDR is sponsored today and this week by Toluna, celebrating its 15th anniversary and anxiously sharing its view about the future of market research in a specially produced video featuring CEO Frederic-Charles Petit.
Here is the link: http://www.toluna-group.com/about-toluna/about/toluna-15-years
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