Bob Lederer RFL Communications, Inc.

Sir Martin Sorrell Interested in “Parts” of Kantar / RBDR

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April 25, 2019

Today on RBDR: As WPP continues to search for a potential buyer for Kantar, private equity firms are said to be circling the business, and a new prospect is mulling a move, though with much uncertainty about whether its plans and those of WPP are at all possible

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Bob Lederer RBDR

WPP Management Update Says Kantar Not for Sale | RBDR

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April 24, 2018. Today on RBDR:

An update on WPP after the resignation of CEO Sir Martin Sorrell, which appears to be pooh-poohing any suggestion that its Data Management group be sold.

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Bob Lederer RBDR

WPP: Sorrell to get successor? UBMobile CEO responds to mobile ad weakness report. (RBDR 05.16.2016)

Today on RBDR:

1) Speculation has begun about a successor to WPP founder & CEO Sir Martin Sorrell.

2) UBMobile CEO Craig Stevens has a comment in response to last Tuesday’s RBDR report on the poor performance of mobile advertising and the learning from that for mobile researchers.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities. Visit their blog to find out how.

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Bob Lederer RBDR

Formulating digital newspaper rules. Pay-Per-Click “clicking.” (RBDR 10.21.2015)

Today on RBDR:

1) Major newspapers in Miami, Dallas and Philadelphia agree to participate in national media study that will attempt to create best practices in digital media that can be shared.

2) WPP Chairman Sir Martin Sorrell tells a conference that continuing drops in digital newspaper advertising reinforce the idea that newspapers should implement paywalls.

3) Pay-Per-Click has broken through with marketers, according to Hanapin Marketing.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website at sotech.com.

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Bob Lederer RBDR

Publishers relish real-time data but… AARP launches Boomer ad agency (RBDR 9.2.2015)

Today on the Research Business DAILY Report:

1) Publishers reveal in a Forrester Research study their immense appreciation for real-time data, understanding its positive revenue impact, but…

2) AARP launches its new advertising agency to offer clients the association’s very special understanding and how to market to Boomers.

3) WPP CEO Sir Martin Sorrell tells analysts that online measurement is lacking–and he offers a few prescriptions for the problem.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections. Find it HERE.

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