Formulating digital newspaper rules. Pay-Per-Click “clicking.” (RBDR 10.21.2015)

Today on RBDR:

1) Major newspapers in Miami, Dallas and Philadelphia agree to participate in national media study that will attempt to create best practices in digital media that can be shared.

2) WPP Chairman Sir Martin Sorrell tells a conference that continuing drops in digital newspaper advertising reinforce the idea that newspapers should implement paywalls.

3) Pay-Per-Click has broken through with marketers, according to Hanapin Marketing.

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