Bob Lederer RFL Communications, Inc.

IBM’s Solution Corrects AI Bias in Advertising / RBDR

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Today on RBDR: No one would be likely to dispute the presence of bias in advertising, but now it’s believed that AI can bias advertising. But what is there to do about it? IBM has an answer: its “Advertising Toolkit for AI Fairness 360.”

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Bob Lederer RFL Communications, Inc.

Instacart’s Revealing In-Store Ad Data Opened to WPP / RBDR

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February 3, 2022

Today on RBDR: WPP clients have exclusive access to Instacart’s in-store advertising measurement program, providing a custom analytics API and data integration tool using Instacart Ads’s robust suite of advertising products.

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Bob Lederer RFL Communications, Inc.

Marketing’s Essential Data Improvement Challenges / RBDR

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January 13, 2021

Today on RBDR: Three different marketing data experts expressed their beliefs about what client marketing departments need to take on this decade as blogged by Simpler Media Group reporter Dom Nicastro. (Link to Martech 2030 report: https://cdn.chiefmartec.com/wp-content/uploads/2020/10/martech-2030-brinker-baldwin.pdf)

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Bob Lederer RFL Communications, Inc.

Wall Street Analyst Projects Kantar Research’s Future / RBDR

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July 25, 2019

Today on RBDR: Short-term expectations for Kantar Research under 60% ownership by Bain Capital are projected by a Wall Street analyst from Huber Research Partners, LLC, Managing Director Douglas Arthur.

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Bob Lederer RFL Communications, Inc.

What Does Its Acquisition by Bain Capital Mean For Kantar / RBDR

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July 18, 2019

Today on RBDR: What’s next for Kantar–its role and competitiveness in the market research industry–following acquisition of 60% of the business by Bain Capital from WPP?

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