Instacart’s Revealing In-Store Ad Data Opened to WPP / RBDR

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February 3, 2022

Today on RBDR: WPP clients have exclusive access to Instacart’s in-store advertising measurement program, providing a custom analytics API and data integration tool using Instacart Ads’s robust suite of advertising products.

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Marketing’s Essential Data Improvement Challenges / RBDR

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January 13, 2021

Today on RBDR: Three different marketing data experts expressed their beliefs about what client marketing departments need to take on this decade as blogged by Simpler Media Group reporter Dom Nicastro. (Link to Martech 2030 report: https://cdn.chiefmartec.com/wp-content/uploads/2020/10/martech-2030-brinker-baldwin.pdf)

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Wall Street Analyst Projects Kantar Research’s Future / RBDR

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July 25, 2019

Today on RBDR: Short-term expectations for Kantar Research under 60% ownership by Bain Capital are projected by a Wall Street analyst from Huber Research Partners, LLC, Managing Director Douglas Arthur.

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What Does Its Acquisition by Bain Capital Mean For Kantar / RBDR

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July 18, 2019

Today on RBDR: What’s next for Kantar–its role and competitiveness in the market research industry–following acquisition of 60% of the business by Bain Capital from WPP?

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The Plan to Sell Kantar to Bain Capital / RBDR

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July 8, 2019

Today on RBDR: What is the thinking behind WPP’s announcement that it has entered into negotiations to sell a majority stake in Kantar Research to Bain Capital? RBDR takes a look.

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