P&G’s new CMK leader. Luth on ad effectiveness MR. RBDR Client of Year: Ad Rsch. (RBDR 12.11.2014)

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Today on RBDR: 1) P&G’s CMK replacement for Joan Lewis, apparently will be Kirti Singh, a VP who had most recently headed CMK Global Health & Grooming and Pet Care. 2) Luth Research VP Candice Rab explains who advertising effectiveness research has had to be refined. 3) RBDR’s Client of the Year in the Advertising Research category is announced.

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