How Disney, Kellogg’s, Unilever Use Emotion Detection | RBDR

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November 6, 2018. Today on RBDR:

How three prominent CPG companies are relying on emotion research in three different and yet successful ways, according to Nikki Gilliland of eConsultancy.com.

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Real CPM of digital advertising. Kristin Luck’s closeup look at Growth Hacking for MR agencies. (RBDR 4.20.2015)

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Today on RBDR: 1) Kellogg Company’s Kevin Sidell guided digital advertisers through CPM realities when they contract for a new campaign. 2) What is Growth Hacking and why is it now an issue for market research? Kristin Luck, a proponent since the philosophy’s introduction, explains how it matters to research agencies.

P&G’s new CMK leader. Luth on ad effectiveness MR. RBDR Client of Year: Ad Rsch. (RBDR 12.11.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

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Today on RBDR: 1) P&G’s CMK replacement for Joan Lewis, apparently will be Kirti Singh, a VP who had most recently headed CMK Global Health & Grooming and Pet Care. 2) Luth Research VP Candice Rab explains who advertising effectiveness research has had to be refined. 3) RBDR’s Client of the Year in the Advertising Research category is announced.

NEW INSIGHT: where mobile ads work!; Kellogg’s 3 BIG MR changes (RBDR–7/9/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

For research agency expertise, originality and breakthrough thinking like few others, visit http://www.sotech.com

Today: 1) A study by three collegiate researchers explains where and how mobile advertising works, including product categories. 2) Kellogg Director of Insights & Planning for Asia Pacific & Sub Sahara, Tyrone Almeida, explains three big changes in Kellogg market research.