Procter and Gamble’s Kirti Singh Has Novel Criticism Of MR Industry / RBDR

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December 2, 2019

Today on RBDR: P&G Kirti Singh Chief Analytics & Insights Officer told TMRE 2019 attendees in Las Vegas that the research industry has somehow inverted Moore’s Law: It is delivering less and lower quality insights but costing more–and that cannot continue.

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Procter and Gamble’s Kirti Singh Tells ANA What It Needs From Research | RBDR

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February 18, 2019

Today on RBDR: In a revisit to RBDR’s November 7, 2018 report, Procter & Gamble Chief Analytics and Insight Officer Kirti Singh tells the annual ANA conference what his company expects and needs from providers of its research.

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P&G Tells All: What It Needs From Research | RBDR

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November 7, 2018. Today on RBDR:

Procter & Gamble Chief Analytics and Insight Officer, Kirti Singh, told the annual ANA conference what his company expects and needs from providers of its research.

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P&G’s new CMK leader. Luth on ad effectiveness MR. RBDR Client of Year: Ad Rsch. (RBDR 12.11.2014)

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Today on RBDR: 1) P&G’s CMK replacement for Joan Lewis, apparently will be Kirti Singh, a VP who had most recently headed CMK Global Health & Grooming and Pet Care. 2) Luth Research VP Candice Rab explains who advertising effectiveness research has had to be refined. 3) RBDR’s Client of the Year in the Advertising Research category is announced.