Social media predictor Blab; “Don’t Know’s” mute poll responses (RBDR–7/08/14)
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.
Today: 1) A new online service, Blab, says it predicts with 70% accuracy what subject matter will be hot in social media 72 hours in advance. 2) Inclusion of “Don’t Know” as a option in a poll is a too-inviting choice for many respondents, especially women.
Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.
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