Limited ’14 MR hiring is predicted; Corp’s data effectiveness limited (RBDR–6/24/2014)

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Today: 1) 12% of marketing and advertising agencies will be hiring during the second half of 2014, but only 10% of them plan to hire market researchers. 2) Corporations in Europe and the U.S. admit their priority with data is avoiding a data breach versus its use to effectively build key elements of the business. 3) The Democratic nominee for Lieutenant Governor in Iowa this fall is the former founder and President of an Iowa market research agency.

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