Gamification: What Works – and Doesn’t | RBDR

June 21, 2017. Today on RBDR:

1) Socratic Technologies Chairman Bill MacElroy’s blog for MRII about the evolution of gamification in research details early hopes and failures, and current potentials.
2) The Creative Group’s projections for market research hiring in the second half of 2017 is out.

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GfK names undergrad award winner. TCG projects 2nd half of 2016 business hiring. (RBDR 06.20.2016)

Today on RBDR:

1) GfK announces the winner of its fifth annual award for best undergraduate market research project by a U.S. university.

2) Business hiring expectations for the second-half of 2016 are projected by The Creative Group in its latest quarterly report.

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Temkin Group’s NPS test. Mkt exec 2015 hiring plans. Penn investment group. (RBDR 6.22.2015)

Today on RBDR: 1) Temkin Group’s study evaluates the power of Net Promoter Score. 2) Hiring plans for market researchers by marketing and advertising executives in the second half of 2015. 3) Need an investor for your research company or idea? As of September, look up Mark Penn and Stagwell Group, with $250 million ready to spend.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.


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Limited ’14 MR hiring is predicted; Corp’s data effectiveness limited (RBDR–6/24/2014)

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Today: 1) 12% of marketing and advertising agencies will be hiring during the second half of 2014, but only 10% of them plan to hire market researchers. 2) Corporations in Europe and the U.S. admit their priority with data is avoiding a data breach versus its use to effectively build key elements of the business. 3) The Democratic nominee for Lieutenant Governor in Iowa this fall is the former founder and President of an Iowa market research agency.