Today: Nielsen Company is entering the Online Panel business–It will acquire Harris Interactive for $117 million… 1) comScore’s “Marketing to Multi-Platform Majority” white paper delves into a new reality: marketers must understand the digital devices that consumers use to access content, and the percentage of content they gain rom desktop versus mobile devices. 2) Moskowitz Jacobs’ President, Howard Moskowitz, played a major role on CBS Sunday Morning’s feature about healthy versus junk food. The link to his segment: http://www.cbsnews.com/videos/food-wars-healthy-snacks-vs-junk-food/. Move to the 4:09 mark for Howard’s entree to the story.
3) The New York Times has replaced Nate Silver and his FiveThirtyEight.com column with a new team led by David Leonhardt.
Sponsored by uSamp, offering technology solutions and survey respondents for consumer and business insights.
It’s time for researchers to optimize mobile for their important purposes. uSamp wants to share how to do that in a webinar, “What the Mobile Web Means to MR.”
It happens Wednesday December 11 at 2PM EST (1PM Central & 11AM Pacific).
To register for it: https://www4.gotomeeting.com/register/248727911