Today: 1) Kai Marcus Müller, a German neurobiologist and pricing consultant, used neuroscience to test the pricing potential of Starbuck coffee pricing with its consumers. He has an interesting conclusion about appropriate pricing for the brand. 2) NodeXL, the means of graphing social media followers, is being tested for its research applications by Multivariate Solutions President Michael Lieberman, who shares some of this experiences with RBDR.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

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