Bob Lederer RFL Communications, Inc.

Neuroscience: consumers will pay more for coffee; NodeXL experiences of MR pro (RBDR –10/15/13)

Today: 1) Kai Marcus Müller, a German neurobiologist and pricing consultant, used neuroscience to test the pricing potential of Starbuck coffee pricing with its consumers. He has an interesting conclusion about appropriate pricing for the brand. 2) NodeXL, the means of graphing social media followers, is being tested for its research applications by Multivariate Solutions President Michael Lieberman, who shares some of this experiences with RBDR.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

IBM Accelerated Discovery Lab pumps up Big Data efforts; NodeXL social media research innovation (RBDR–10/14/13)

Today: 1) IBM opens an Accelerated Discovery Lab to focus on a Big Data breakthrough. 2) NodeXL graphically portrays what social media participants write, allowing brands to “see” who the most important participants are and the “hubs” and “bridges” that carry messages to and far.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.