Advertising and ad metric considerations in sale of The Washington Post. Twitter and Datalogix are collaborating on a service that tracks the impact of tweets on product sales offline. InsightExpress announced winners of its 2013 Advertising Effectiveness Awards.
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Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards. View all posts by Bob Lederer