As Web usage moves strongly to mobile devices, it’s reported that 61% of mobile users permit access to apps tracking their current locations. Marketers know customer purchase histories and elementary demographics, but their lack of understanding of social media participation & preferences leaves them with a very incomplete understanding of those customers. Kinesis Survey Technologies President Leslie Townsend is concerned about the research industry’s willingness to take necessary steps to stop continuing erosion of mobile survey completion rates.
Published by Bob Lederer
Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards. View all posts by Bob Lederer