RBDR for August 12, 2013

As Web usage moves strongly to mobile devices, it’s reported that 61% of mobile users permit access to apps tracking their current locations. Marketers know customer purchase histories and elementary demographics, but their lack of understanding of social media participation & preferences leaves them with a very incomplete understanding of those customers. Kinesis Survey Technologies President Leslie Townsend is concerned about the research industry’s willingness to take necessary steps to stop continuing erosion of mobile survey completion rates.

We want to hear from you

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,746 other followers

%d bloggers like this: