Ipsos’ financial report for its first half of 2013 includes an important macro review of MR conditions, plus analysis of what it believes the MR industry and its companies need to do to face current and emerging conditions. Avery Dennison Senior European Consumer Insights Manager Edward Appleton speaks about how he would like his MR vendors to extend themselves to upgrade their contributions and improve his department.
Published by Bob Lederer
Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. View all posts by Bob Lederer