Yahoo! CEO Marissa Mayer tells Bloomberg News that Yahoo! R&D has hired 30 Ph.D. researchers this year and will add 20 more in 2013. In all likelihood, a good sign for market research at the company! DigitalMR World Ltd. CEO Michalis Michael adds more heat to the argument that current market research desperately needs to change its tools, model and day-to-day activities if it wants to survive in the digital world.

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