Yahoo! CEO Marissa Mayer tells Bloomberg News that Yahoo! R&D has hired 30 Ph.D. researchers this year and will add 20 more in 2013. In all likelihood, a good sign for market research at the company! DigitalMR World Ltd. CEO Michalis Michael adds more heat to the argument that current market research desperately needs to change its tools, model and day-to-day activities if it wants to survive in the digital world.
Published by Bob Lederer
Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. View all posts by Bob Lederer