Customer Experience Abbreviations Expand As CX Grows / RBDR

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Today on RBDR: Michalis Michael, head of DMR, discusses the evolution of accepted abbreviations for Customer Experience, as well as customer experience growth inside companies.That includes earning a place separate and apart from market research.

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Mkters Must Especially Win Stakeholders’ Trust During Covid / RBDR

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June 18, 2020

Today on RBDR: DigitalMR CEO Michalis Michael asserts each marketer’s essential need to win the trust and support of all of six critical stakeholders during this Covid-19 crisis – and that requires a coherent communication plan.

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Upholding Consumer Engagement In Covid-19 Era / RBDR

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May 6, 2020

Today on RBDR: DigitalMR CEO Michalis Michael takes on a most difficult task facing marketers right now: how to stay engaged with your customers even though they can’t use your product or service now, during the Coronavirus crisis. He offers 10 solutions.

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Aiding Biz, Personal Pandemic Contacts / RBDR

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April 2, 2020

Today on RBDR: DigitalMR CEO Michalis Michael addresses the RBDR viewing audience with suggestions concerning how researchers can be helpful to business clients and personal contacts during the Coronavirus crisis.

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Marketers View “Market Research” As A Dirty Word / RBDR

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February 19, 2019

Today on RBDR: Digital MR CEO Michalis Michael notes that small- and middle-sized enterprises are indifferent towards market research. For them, it’s down the list of priorities. And now proponents of social listening are fighting the suggestion that they be part of a company’s insights function because they believe marketers view market research as a dirty word.

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