RBDR for August 6, 2013

Antoine Dérouche, CEO of Datafield, a mobile form builder, offers five suggestions for MR agencies if they want to survive the digital marketing age. Bluekai’s second marketer survey in the past 8 months shows marketers are adopting data and being vigilant about widening and expanding its use in vastly growing numbers. A Facebook-Datalogix study shows that mere exposure to a Facebook advertisement positively impacts purchasing among those exposed to it – even if they don’t click on the ad.

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