Antoine Dérouche, CEO of Datafield, a mobile form builder, offers five suggestions for MR agencies if they want to survive the digital marketing age. Bluekai’s second marketer survey in the past 8 months shows marketers are adopting data and being vigilant about widening and expanding its use in vastly growing numbers. A Facebook-Datalogix study shows that mere exposure to a Facebook advertisement positively impacts purchasing among those exposed to it – even if they don’t click on the ad.
Published by Bob Lederer
Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. View all posts by Bob Lederer