mobile – RFL Communications, Inc.

July 17, 2017August 2, 2017 Bob Lederer RBDR

Surprising #1 on new RFL Global Top 50 list | RBDR

July 17, 2017. Today on RBDR:

Presentation and explanation of some of the aspects of the just released RFL Global Top 50 Research Organizations. It features a new, shocking number one company, as well as a handful of companies not seen on other research industry lists of the largest research organizations.

Here is where you can download this year’s report.

This week’s RBDR is sponsored by the industry expert, Socratic Technologies. You can take advantage of Socratic’s expertise in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification” at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

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March 30, 2017 Bob Lederer RBDR

Uh oh! First Signs of Decline in Mobile Engagement | RBDR

March 30, 2017. Today on RBDR:

1) Excitement abounds about the potential for mobile phone, making mobile engagement a hot topic. But there are signs that it is cooling, perhaps declining. Find the study by clicking here.

2) The House and Senate have passed repeal of the FCC’s 2016 regulations that prevented Internet Service Providers from tracking their customers’ web travels. A Princeton/Stanford University study shows what an experienced analyst can deduce about people’s identities if they can access this data.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life.

Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about–we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Testimonial Videography can help, please click here.

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November 17, 2016 Bob Lederer RBDR

Dunkin’s brand shakeup leads to more engagement. Appropriate app metrics. | RBDR

November 17th, 2016. Today on RBDR:

1) How Dunkin’ brand reworked its marketing to engage customers 1-to-1.

2) The advent and explosion of apps in the cross-device consumer market raises the issue of appropriate metrics.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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June 6, 2016 Bob Lederer RBDR

What marketers need to know about mobile MR to enhance the practice. (RBDR 06.06.2016)

Today on RBDR:

What marketers need to know about mobile so that they can begin making all sorts of changes that will enhance their marketing.

RBDR is sponsored by Nuance, a Decision Analyst Company, which offers multi-language verbatim coding services that enable clients to quantify the meaning of open-ended answers. Read their article on “Tips for Choosing A Coding Partner” and find out more about Nuance by clicking here.

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October 28, 2015November 11, 2015 Bob Lederer RBDR

Surprising MR collaboration in book MR. Ad blocking turns advertisers to mobile. (RBDR 10.28.2015)

Is YouTube blocked at your office? Access today’s RBDR in the RealPlayer Cloud by clicking here.

Today on RBDR:

1) Nielsen and GfK, two of the research industry’s monster companies, agree to collaborate for the benefit of their book businesses.

2) The onset of ad blockers has advertisers looking longingly and seriously at mobile, specifically trying to learn and implement a process that will build mobile engagement.

RBDR is sponsored by 20/20 Research, helping you do better research.

Click here to read some of 20/20’s articles and case studies, which will help maintain and upgrade your knowledge of which of the newest research innovations will work best for you, your research business and your research department.

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