Case History: Integrating Product and Personal Motivations / RBDR

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October 6, 2020

Today on RBDR: Media research expert Bill Harvey of Research Measurement Technologies presents a case history showing his revelations about the Coronavirus’ general effect on 2020 advertising: In 2020, marketers have to account for two different purchasing motivations versus prior standards of one.

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Consider 2 Different Emotions for Covid-Era Ads / RBDR

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September 2, 2020

Today on RBDR: Research Measurement Technologies founder Bill Harvey says the Coronavirus forces marketing and advertising to consider the impact of two different, simultaneous emotions: one driven by product attributes in a category of consumer need versus emotions based on personal needs.

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CA Consumer Privacy Act Loosens Data Sales Restrictions / RBDR

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February 13, 2020

Today on RBDR: California’s Attorney General, Xavier Becerra, announced a proposed revision in the California Consumer Privacy Act, which went into effect January 1. Compliance begins July 1. The possible alteration more loosely defines personal information that would be permitted for sale.

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Mastercard Wins By Trading Ad Dollars for “Experiences,” / RBDR

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October 16, 2019

Today’s RBDR: Six years ago, Mastercard shifted significant volume of its advertising spending to “experiences.” After the tradeoff to experiential marketing, the Mastercard brand made a huge leap within the top 100 ranked brands, from #87 to #12.

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MC’s Successful Trade: Advertising for “Experiences” / RBDR

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September 26, 2019

Today’s RBDR: Six years ago, Mastercard shifted an undisclosed but significant volume of its advertising spending to “experiences.” That has brought incredible benefit to the Mastercard brand; specifically, after the tradeoff to experiential marketing, the Mastercard brand made a huge leap within the top 100 ranked brands.

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