Bob Lederer RFL Communications, Inc.

Advertiser Attempts To Tie Into Fads, Trends / RBDR

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July 26, 2021

Today on RBDR: Ipsos EVP Emmanuel Probst, who also teaches an MBA-level Consumer Market Research course, discusses how advertising works to tie in with Fads vs. Trends vs. Meaningful situations. It is raised in his new book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.”

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Bob Lederer RFL Communications, Inc.

Reasons Why Advertising Can Tend to Fail / RBDR

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July 19, 2021

Today on RBDR: Ipsos EVP Emmanuel Probst, who also teaches an MBA-level Consumer Market Research course at UCLA, discusses keys to successful advertising from his new book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.”

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Bob Lederer RFL Communications, Inc.

Google Delays Purge Of Third-Party Cookies / RBDR

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July 13, 2021

Today on RBDR: After Google’s earlier announcement that it would drop its ad-targeting connection with cookies, the company says it is delaying this move to late 2023 because of the complexity of making that transition.

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Bob Lederer RFL Communications, Inc.

Bill Harvey: Time For Advertising To Undergo A Reset / RBDR

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April 26, 2021

Today on RBDR: Bill Harvey, one of media research’s acknowledged experts, takes a serious look at the current state of advertising, which Bill explains has lost its way by forgetting the essence of what made it successful.

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Bob Lederer RFL Communications, Inc.

For Consumers, Brand Content More Compelling Than Ads / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 18, 2021

Today on RBDR: Bill Harvey comments on a multi-country, multi-association initiative which seeks to vastly improve the experience consumers have as they view advertising, even several times over. (Link to Bill’s paper on aspects of this subject: https://www.rmt.solutions/gratitude.html)

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