CA Consumer Privacy Act Loosens Data Sales Restrictions / RBDR

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February 13, 2020

Today on RBDR: California’s Attorney General, Xavier Becerra, announced a proposed revision in the California Consumer Privacy Act, which went into effect January 1. Compliance begins July 1. The possible alteration more loosely defines personal information that would be permitted for sale.

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Mastercard Wins By Trading Ad Dollars for “Experiences,” / RBDR

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October 16, 2019

Today’s RBDR: Six years ago, Mastercard shifted significant volume of its advertising spending to “experiences.” After the tradeoff to experiential marketing, the Mastercard brand made a huge leap within the top 100 ranked brands, from #87 to #12.

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MC’s Successful Trade: Advertising for “Experiences” / RBDR

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September 26, 2019

Today’s RBDR: Six years ago, Mastercard shifted an undisclosed but significant volume of its advertising spending to “experiences.” That has brought incredible benefit to the Mastercard brand; specifically, after the tradeoff to experiential marketing, the Mastercard brand made a huge leap within the top 100 ranked brands.

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Better Unilever Advertising From “Unstereotyping” / RBDR

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June 20, 2019

Today on RBDR: Unilever’s “unstereotyping” initiative is focused on removal of bias and elimination of harmful and diminishing advertising portrayals based on gender, background, age or orientation. Unilever is anxious to share its findings to improve across-the-board industry marketing and advertising.

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Hints About WPP Plans for Kantar? | RBDR

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June 26, 2018. Today on RBDR:

A hint – from WPP and Reuters’ Katie Holton – about what the conglomerate should do about its Kantar research division emerged at the Cannes Lions International Festival of Creativity in France last week.

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