Bob Lederer RBDR

Research’s Latest Reproducibility Crisis | RBDR

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August 29, 2018. Today on RBDR:

A new research “reproducibility crisis” is upon us after 21 social science studies conducted between 2010 and 2015 were repeated and only 13 “reproduced” the same results 8 to 12 years later.

Thumbnail image via nature video.

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Bob Lederer News

An Investor May Try and Force comScore to Shareholders’ Meeting

comScore’s (Reston, VA) late financial reporting is encouraging a prominent corporate shareholder to try and force the company into calling an annual stockholders’ meeting.

According to The Washington Post, activist hedge fund Starboard Value (New York, NY), which holds about 4.9% of comScore’s stock, filed suit against comScore to force the meeting. In its suit, Starboard alleges that comScore has neglected to hold an annual shareholders’ meeting for two years.

comScore previously stated that its delay in filing financial information was due to an ongoing re-evaluation of “non-monetary revenue.” Repercussions of this situation included delisting by the Nasdaq stock exchange for failure to file regular documents with the Securities and Exchange Commission.After comScore’s 2016 merger with Rentrak, comScore attempted to orient itself toward becoming an alternative provider of TV ratings information. It had recent success with Sinclair Broadcast Group (Hunt Valley, MD), which dropped Nielsen and opted to use comScore for discerning its television ratings.

comScore’s absence of official 2016 revenues forced RFL Communications to bypass it in our 2016 RFL Global Top 50 Research Organizations listing. It was #17 on our 2015 list.

The pressure from Starboard Value imposes new financial pressure on comScore CEO Gian Fulgoni, Chairman Joan M. Lewis and CFO David Chemerow.

Bob Lederer RBDR

Poor Data Quality Saps 6% of your Biz Revenues | RBDR

February 27, 2017. Today on RBDR:

1) Ipsos’ Q4 and full 2016 financial results show greatest interest in “New Services” and a new business plan is coming this year.
2) The business impact from poor customer data is calculated by a United Kingdom study that pegs it at 6% loss of revenue.
3) German authorities issue consumer warnings against the purchase of the “My Friend Cayla” doll because of its data collection that is shared with an outside organization.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights organizations. Using experiences and expertise collected from over 300 client research organizations over 23 years, RFL Client Consulting is ready to boost your effectiveness and efficiency.

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Bob Lederer RBDR

Was the Clinton Campaign Doomed by a Misfiring Algorithm? | RBDR

December 13, 2016. Today on RBDR:

1) Did a prized, proprietary algorithm doom the Clinton presidential campaign by misdirecting travel, time and monies?

2) “Looking Further With Ford 2017” delivers at least two new consumer trends that can change research.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website here.

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Bob Lederer RBDR

Pollsters Explain Election 2016 Inaccuracy | RBDR

November 14th, 2016. Today on RBDR:

A litany of many of the best pollsters state their leading reasons for the polling industry’s inaccurate predictions for the U.S. presidential election.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies.

Visit their website for more information.

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