The Most Requested Metrics for MR CMO’s, Corporate Marketers | RBDR

January 26th, 2017. Today on RBDR:

1) Revelations about the most requested metrics and KPIs delivered to CMOs and corporate marketers.

2) TiVo loses an important round in federal court in its lawsuit against Kantar.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it here.

Click here to sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity.”

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Wall Street analysts predict Chipotle’s grim future. Facebook VP on mktng metrics. (RBDR 07.19.2016)

Today on RBDR:

1) Two Wall Street analysts reveal to investors what their proprietary survey research is foretelling what is ahead for the struggling Chipotle QSR.

2) Facebook VP of Advertising & Insights Brad Smallwood admits in a Journal of Advertising Research article that long-accepted, requested marketing metrics are not functional. Read the original report by clicking here.

RBDR is sponsored by Survey Sampling, whose website can deliver expertise in mobile & geo-targeting, respondent experiences, international research, B2B, brand tracking, CATI flexibility and end-to-end solutions. For more information, be sure to visit their website.

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Facebook optimizes News Feed. CMO Metrics report. GOP copies Obama ad strategy. (RBDR 02.03.2016)

Today on RBDR:

1) Facebook begins to use qualitative feedback to figure out the optimum News Feed for individual members.

2) The CMO Council releases its study that explains the metrics most respected by marketers in assessing their customer engagement efforts.

3) GOP political operatives are copying President Obama’s 2012 TV advertising-buying playbook.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.