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April 18, 2022

Today on RBDR: When cooperation with decision scientists comes up, the link is logically always with market research or insights. But Santander UK Chief Customer and Analytics Officer Saj Arshad spoke about marketing as the consequential collaborator with decision science at MRS’ Impact 2022 conference.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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