Bob Lederer RFL Communications, Inc.

The Case That Marketing Needs Decision Science, Too / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

——————————————————-

April 18, 2022

Today on RBDR: When cooperation with decision scientists comes up, the link is logically always with market research or insights. But Santander UK Chief Customer and Analytics Officer Saj Arshad spoke about marketing as the consequential collaborator with decision science at MRS’ Impact 2022 conference.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

Client MR Function’s Contributions: More Ammunition / RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
March 21, 2019

Today on RBDR: The blog “How Insights Professionals Contribute to Revenue Growth,” by FlexMR North America Client Development Manager Heather Wendlandt, adds case history fuel to market research and insights arguments that its client functions are a powerful, positive influence inside businesses.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Customer Sat Gains Biz Measurable Status | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
February 7, 2018. Today on RBDR:

A Jiffy Lube study into customer satisfaction factors that drive future business uncovers surprises that have positive and negative impacts.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Mobile MR’s global adoption. Why 1 of 2 MR projects underwhelm. (RBDR 7.30.2015)

Today: 1) Confirmit SVP Wale Omiyale blogged about mobile research’s global penetration or lack thereof, and offers practical business reasons why it should be more widespread. 2) Insites Consulting’s “Market Research Impact Study” allowed research and marketing professionals to explain the central reasons why most research does not hit home and change marketing’s thinking. (Link to this Tom de Ruyck blog: http://www.greenbookblog.org/2015/07/27/the-memefication-of-insights/ 3) A very special guest.

RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that Voice of the Customer insights are collected, decoded and woven into strategic and operational decisions.

And Market Probe is ready to help you take the next evolutionary step in Customer Experience Management, Customer Advocacy. Here is a link to learn more: http://www.marketprobe.com/stakeholder-solutions/customer-adocacy-a-new-approach/share.html

Check out MarketProbe.com.

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Bob Lederer RBDR

More comprehensive in-store MR. Mobile marketers don’t capture 49% of conversions. (RBDR 7 29 2015)

Today: 1) VideoMining Corp. introduces new in-store technical research capabilities to complement its video research and collect more comprehensive consumer behavior knowledge. 2) DialogTech research finds that marketers are failing to see and account for 49% of conversions taking place from mobile advertising.

RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that Voice of the Customer insights are collected, decoded and woven into strategic and operational decisions.

And Market Probe is ready to help you take the next evolutionary step in Customer Experience Management, Customer Advocacy. Here is a link to learn more: http://www.marketprobe.com/stakeholder-solutions/customer-adocacy-a-new-approach/share.html

Check out MarketProbe.com.

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE