Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
February 7, 2018. Today on RBDR:

A Jiffy Lube study into customer satisfaction factors that drive future business uncovers surprises that have positive and negative impacts.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

One thought on “Customer Sat Gains Biz Measurable Status | RBDR

  1. Using a 5 point likert scale for satisfaction and checking means is a sure way to not find enough differentiation to be significant. It does not have enough granularity. I tend to favor 10 point scales and focusing on 9-10 (fully satisfied), since past studies have shown that metric to be correlated with loyalty.

We want to hear from you

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.