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January 31, 2022

Today on RBDR: Sharing of consumer data between retailers, brands/advertisers and media (TV,radio, OOH and displays) has been imperfect. However, the rise of Retail Media Networks is radically improving the situation. InfoSum Director of Enterprise Sales, Marty Kahnle, blogged about the situation and the InfoSum RMN. (Link to blog:
https://www.infosum.com/blog/what-is-a-retail-media-ecosystem)

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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