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January 27, 2022
Today on RBDR: On Forbes.com, Cloverpop’s Erik Larson suggests continuing to work with data scientists will leave market researchers hopelessly irrelevant. He proposes market researchers step up and evolve into a decision scientist role that gets to the heart of corporate decision-making. Former Colgate-Palmolive research head Elyse Kane makes the case for market researchers’ ability to fill the decision-making void.
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