MRers Are Perfect Fit For New Role As Decision Scientists / RBDR

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January 27, 2022

Today on RBDR: On Forbes.com, Cloverpop’s Erik Larson suggests continuing to work with data scientists will leave market researchers hopelessly irrelevant. He proposes market researchers step up and evolve into a decision scientist role that gets to the heart of corporate decision-making. Former Colgate-Palmolive research head Elyse Kane makes the case for market researchers’ ability to fill the decision-making void.

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Qualtrics Probes MR Pros For Feelings, Fears Re AI / RBDR

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January 23, 2020

Today on RBDR: Qualtrics surveyed 250 professional market researchers for their attitudes, impressions, expectations and personal plans about AI as artificial intelligence spreads into companies and begins to impact market research. (Paste this link to this study in your browser: https://files.constantcontact.com/ce4b6644201/e4fe3824-760c-4f66-b094-928896a91eb8.pdf)

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22 easy Data Scientist “fixes,” Why Google WILL BUY Twitter (RBDR 9.9.2015)

Today on RBDR: 1) “22 easy-to-fix worst mistakes for data scientists” contains numerous guidelines some that are “maverick” in nature, but all also apply to client market researchers. (Link: (www.datasciencecentral.com/profiles/blogs/10-worst-mistakes-for-data-scientists) 2) Outspoken Wall Street analyst insists that Google can, should and will acquire Twitter. (http://www.cmlviz.com/cmld3b/lite.php?number=2&app=news&cml_article_id=20150831_TWTR)

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CMOs told they can’t measure ROI! Review of Rentrak. (RBDR 5.19.2015)

Today on RBDR: 1) CMOs are kidding themselves when they say they can accurately measure ROI on their marketing investments, says Matt Goddard. 2) An overview of what Rentrak is doing right and where it needs to show greater progress, according to TVNewsCheck’s Wayne Friedman. 3) The fastest growing job search term last year in Chicago was “Data Scientist.” The third fastest growing job search was for… (you have to watch the video).

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