Bob Lederer RFL Communications, Inc.

MRers Are Perfect Fit For New Role As Decision Scientists / RBDR

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January 27, 2022

Today on RBDR: On Forbes.com, Cloverpop’s Erik Larson suggests continuing to work with data scientists will leave market researchers hopelessly irrelevant. He proposes market researchers step up and evolve into a decision scientist role that gets to the heart of corporate decision-making. Former Colgate-Palmolive research head Elyse Kane makes the case for market researchers’ ability to fill the decision-making void.

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Bob Lederer RBDR

Best Practices in decision-making. IAB proposes engagement with ad blockers. (RBDR 03.09.2016)

Today on RBDR:

1) How important are Best Practices in decision-making? Data from a study shows 90% of managers who rely on best practices meet expectations – but only 2% of companies rely on them. Read the story by clicking here.

2) The Interactive Advertising Bureau pitches its new White Paper to help publishers engage with consumers who have installed ad-blocking software and explain the value exchange that can turn around their hostility to ads.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Be sure to visit their overview of services and ideas by clicking here.

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